Find Your Different. Own the Crowd.

Category design isn’t just about selling a product, it’s about redefining the game. Inspired by the groundbreaking principles of Play Bigger, written by the 4 greats – Christopher Lochhead, Al Ramadan, Kevin Maney , Dave Peterson, we help you find your different, create demand, and reach the superconsumers who fuel your growth. Why compete in someone else’s space when you can own your own?

Claim Your Throne

Why Category Design Matters

Category Kings dominate, capturing the lion’s share of market value. At Nidmo, we help you define the game, set the rules, and lead the market. The key? Controlling the narrative so your brand isn’t just part of the story, it is the story. When you own the solution, the market follows your lead.

Be the King

76% of market value goes to the category king. Lead the market, don't just participate.

Sell Categories

Consumers buy categories, not just products. Make your category indispensable.

Own the Narrative

Define the problem and the solution. The market will follow your lead.

Ready to Reign?

How We Build Kings

Find Your (super) Different (power)
We pinpoint the unique problem you solve, then design a category that positions you as the only answer.
Make the Market See What You See
We craft bold narratives that shift your audience’s perspective and drive demand for your solution.
Conquer Your Superconsumers
We focus on converting your most passionate customers into brand advocates who fuel your growth.
Achieve Market Dominance
From your first move to long-term dominance, we position your business to own the category.
Ready to Reign?

Ready to Think Bigger? Start Here.

Bold ideas, actionable insights, just a click away.

Ready to Reign?